San Antonio Prepares for the 2025 NCAA Men’s Final Four

San Antonio is gearing up to host one of the biggest sporting events of the year—the 2025 NCAA Men’s Final Four. Taking place on April 4 and 7 at the Alamodome, this highly anticipated event is expected to bring over 100,000 visitors to the city, along with a massive $400 million economic impact.

San Antonio’s Role in the NCAA Final Four

San Antonio has a long-standing history with the NCAA, having hosted multiple tournament rounds, regionals, and Final Four events since 1997. This year marks the fifth time the city has been selected to host the Men’s Final Four—a testament to its top-tier facilities and vibrant sports culture.

The San Antonio Local Organizing Committee (SALOC), led by Chairman Pat Frost and Executive Director Elena Wells, has been planning the event for years. With $24 million allocated for event production—$20 million of which comes from SALOC’s private fundraising and state support—the city is pulling out all the stops to make this event a success.

What to Expect During Final Four Weekend

Basketball fans can look forward to an unforgettable weekend filled with events, entertainment, and excitement. Here’s a breakdown of what’s happening around San Antonio:

🏀 Fan Fest at the Henry B. Gonzalez Convention Center (April 4-7)

• Tickets: $15 (Free for military members & children 12 and under)
• Highlights: Games, celebrity appearances, and autograph sessions with former and current basketball stars.

🎶 March Madness Music Festival at Tower Park at Hemisfair (April 4-6)

• Tickets: Free
• Concert Schedule:
• Friday: 4:30 - 10:00 p.m.
• Saturday: 3:00 - 10:00 p.m.
• Sunday: 2:00 - 10:00 p.m.
• Details: A weekend of live music featuring top artists (lineup announced in March).

🍻 Tip-Off Tailgate at Civic Park at Hemisfair (April 4-7)

• Tickets: Free
• Details: Watch the Men’s and Women’s Final Four matchups on big screens with fellow fans.

🏀 Reese’s NCAA Men’s Final Four Friday at the Alamodome (April 4)

• Tickets: Free
• Highlights: Open practice sessions followed by the Reese’s NABC All-Star Game, featuring top senior student-athletes.

🎭 Final Four River Parade at Arneson River Theater (April 7)

• Tickets: Free
• Details: A floating celebration on the San Antonio River Walk, honoring the championship team.

The Alamodome Gets a Facelift

San Antonio has invested heavily in preparing the Alamodome for this event. Over $29 million has gone into upgrades, including:

• 18 new luxury suites
• Structural improvements to the stadium
• Renovated concessions and circulation areas
• New signage, sound system, and LED monitors

Economic Impact and Hotel Demand

The 2018 Men’s Final Four in San Antonio generated an estimated $185 million economic impact. This year, SALOC projects a record-breaking $400 million for the local economy. The influx of visitors has already caused a spike in hotel bookings, with some boutique hotels reporting 96% occupancy for Final Four weekend.

During the 2024 Final Four in Phoenix, hotels saw a 109% revenue increase, with average daily room rates surging by 51%. San Antonio is expecting a similar boom, benefiting local businesses, restaurants, and attractions.

Volunteer Opportunities

More than 2,500 volunteers are needed to help make the event a success. Many spots have already been filled, but opportunities are still available. Volunteers will be stationed at hotels, the Alamodome, and various event sites to assist fans and visitors.

Looking Ahead: More NCAA Events in San Antonio

San Antonio’s partnership with the NCAA isn’t ending anytime soon. The city is already set to host:

• 2026 NCAA Volleyball Championships
• 2029 NCAA Women’s Final Four

With its strong sports culture, world-class venues, and dedicated community support, San Antonio continues to solidify its reputation as a premier host city for major NCAA events.

Get Ready for an Unforgettable Final Four Weekend! Whether you’re a local or traveling in for the event, San Antonio is ready to welcome you with open arms. Mark your calendars, grab your tickets, and get ready for a weekend full of basketball, entertainment, and excitement in the heart of Texas!

Kristen Smith, Realtor Best San Antonio Realtor