Your Biggest Competition Isn’t the Neighbor Down the Street—It’s the New Build Around the Corner

If your home is sitting on the market in San Antonio and you're wondering why it's not getting the traction it deserves, let’s get real for a second. Your biggest competition isn’t other pre-owned homes—it's new construction.

And trust me, those builders? They're playing to win.

💣 New Builds Are Pulling Out All the Stops

New home builders across San Antonio are doing exactly what smart marketers do when inventory is high and buyer activity is cautious:
✔️ Offering lower interest rates through their preferred lenders
✔️ Paying thousands in buyer closing costs
✔️ Providing upgrades and design incentives
✔️ Creating model homes that feel like Pinterest perfection

They’re not dropping prices—they’re adding value. And buyers are responding.

🧠 Think Like a Builder, Sell Like a Pro

If you're a home seller in today’s market, it’s time to think and act like a builder. Lowering your price might feel like the only option, but unless you're overpriced to begin with, there’s a smarter way to compete.

💥 Offer Buyer Incentives – Just like the builders do. Help with closing costs, a home warranty, or even a rate buydown through their lender of choice.
💥 Market It Upfront – Don’t hide your incentives in the fine print. Advertise them in the headline. Buyers scroll listings quickly—tell them immediately what makes your home stand out.
💥 Presentation Matters – Your home needs to be clean, decluttered, staged (if possible), and photo-ready. Builders use designers for a reason.

📉 If You're Not Getting Showings, It’s Not Just the Price

Yes, price is important. If you're drastically overpriced, you’ll be invisible no matter what. But if your home is competitively priced and still not selling? You’ve got to offer more than just four walls and a roof.

And with more homes on the market in San Antonio than we've seen in years, standing out is non-negotiable.

🏡 Want to Sell Faster Than Your Pre-Owned Competition?

Here’s the strategy:
✅ Go live with an attention-grabbing listing that clearly states you're offering closing cost assistance
✅ Make sure your home shows better than anything else in your price range
✅ Position your property not just as another home for sale—but as a better deal than new construction

💬 Let’s Get You SOLD

I help San Antonio sellers outshine new builds every day—because I understand what buyers want and how to market your home like it’s the only one that matters.

Thinking of selling? Or already listed and not seeing results? Let’s talk strategy, staging, and incentives that work.

📲 Contact me today and let’s turn your listing into a sold sign.

Kristen Smith, Realtor – San Antonio’s Veteran Realtor
Helping Sellers Compete & Win in San Antonio's Market